Teardown
How Linear's pricing page earns the upgrade
Linear's pricing page doesn't sell tiers — it sells the moment your team outgrows the free plan. Here's the machinery behind that.
Linear4 min read
Writing, notes, and teardowns by Saumya — a design engineer and indie hacker. I break down the things I'm learning, from product craft and landing pages to engineering and design.
The title sounds like a compromise between two jobs. In practice it's a third thing — and it's the most useful person to have on a small team.
Stripe sells boring, critical infrastructure — and its hero makes that feel like the most ambitious thing you could build on. The restraint is doing the work.