← All series
Series · 2 parts
SaaS landing teardowns
- 01
How Linear's pricing page earns the upgrade
Linear's pricing page doesn't sell tiers — it sells the moment your team outgrows the free plan. Here's the machinery behind that.
4 min read - 02
Stripe's hero: selling infrastructure with restraint
Stripe sells boring, critical infrastructure — and its hero makes that feel like the most ambitious thing you could build on. The restraint is doing the work.
3 min read